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Celebrating Discovery®

We believe in innovative toys that inspire curiosity and development through play and fun.

Shop By Category

Shop By Categories

Bath Toys

Innovative, wondrous bath toys that make bath time the best time of the day.

Gyms & Playmats

Award-winning gyms that support every stage of your baby’s development.

Activity
Toys

Innovative activity toys that encourage curiosity and discovery.

On the Go

Smart and engaging take-along toys that keep babies busy and happy.

STEM Toys

Smart and engaging take-along toys that keep babies busy and happy.

Parenting TipsTen Tips for Your Baby’s First Bath at Home

Warm, fragrant, soothing, and bubbly – bath time done right may just be the best part of the day.

10.10.21 | 8 minute readRead More

Reviews & Awards

"This is a great toys for imaginative play and it keeps her entertained in the bath"
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"Excellent cost for a very good toy"
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"One of the best toy/useful items I could"
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"We love all of the Yookidoo bath toys, fact, we have almost all of them"
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