Privacy Policy

Privacy Policy

Longtail Trading Solutions Limited ("LTS" "Longtail"or "We" or “Our” or “Us”), via uk.yookidoo (the “Website”) values its customers and their privacy. This privacy policy (the "Privacy Policy") is designed to tell you about our practices regarding collection, use, and disclosure of information when you visit or make a purchase on the Website. Please be sure to read this entire Privacy Policy before submitting any information to the Website.

Longtailhas the discretion to occasionally update this Privacy Policy. When we do, we will also revise the "last updated" date displayed at the top of this page. We encourage you to periodically review this Privacy Policy, to stay informed about how we use, disclose, and protect the personal information we collect from you.

Your continued use of the Website constitutes your agreement to this Privacy Policy and any updates. If you do not agree with the Privacy Policy, please cease use of the Website immediately. Should there be a material change to the practices described in this Privacy Policy, it will be applied only to information collected after the publication of this Privacy Policy.

Information We Collect

When you visit the Website, We and our third-party service providers may collect, use, store and transfer different kinds of information. This information falls into two categories: personal information and non-personal information. Personal information is known only when voluntarily provided by a visitor for opening a personal account on the Website, making a purchase on the Website, registration of product purchase, newsletters & communications, sweepstakes, contests, promotions and/or other participation of visitors in any available online interactive activity. Non- personal information relate to information that cannot reasonably be used to identify or contact you, and help monitor user traffic patterns and Website usage. We also use this information to monitor the use of our Website and to improve its content and your user- experience.  Collection of information involves the use of cookies, action tags, web beacons, tracking pixels, clear gifs and other tracking technologies.

The information We collect is as follows:

• IDENTITY INFORMATION: first and last name, username or similar identifier, title, date of birth.
• DEMOGRAPHIC INFORMATION: home or other physical address.
• CONTACT INFORMATION: telephone number, e-mail address, billing address and delivery address.
• FINANCIAL INFORMATION: billing and/or credit card information.
• ACCOUNT INFORMATION: your username and password, purchases or orders made by you, your interests, your preferences, product feedback.
• TECHNICAL INFORMATION: information about your device, including about your web browser, IP addresses, domain names, the website or search terms that referred you to us, some of the cookies that are installed on your device, network identifiers of our users and entry and exit points, time and date stamps, number of clicks and other similar information.
• -USAGE DATA: The individual web pages or products that you view and information about how you interact with the Website. This information is aggregated to measure the number of visits, average time spent on the Website, pages viewed, and other similar usage of information.
• MARKETING AND COMMUNICATION INFORMATION: your preferences in receiving marketing from Us and Our third-party providers and your communication preferences.
• OTHER: statistical information for any purpose, for example, we may collect usage data to calculate the percentage of users accessing the Website or a specific feature.

 

We DO NOT collect any SPECIAL CATEGORIES of Personal Information about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

Use and Sharing of Information Collected

Unless otherwise disclosed during its collection, personal identifiable information that may be collected from visitors on the Website is retained by Longtailor Our third-party service providers. We do not sell, transfer or otherwise disclose this personal identifiable information outside of these third-party service providers, except as disclosed below or where other disclosure is required by law.

How we use your information

We and our third-party service providers may use the personal information collected about you, including personal identifiable information and usage data for any of the following purposes:

• To process your registration and account creation with the Website, including verifying your contact information is active and valid.
• To identify you as a user in our system.
• To process and fulfill any orders placed through the Website- including processing your payment information, arranging for shipping and providing you with invoices and/or order confirmations.
• Notify winners of a sweepstake, contest, or any other promotion.
• To customize and tailor your experience on the Website, for example, by displaying content we think you might be interested in.
• Contact product owners in response to a product recall.
• Respond to a specific request or service inquiry of visitors.
• Obtain parental consent from visitors under 16 years of age (or the applicable age of majority if higher in a particular jurisdiction), where necessary.
• Provide any necessary notices to our visitors or their parent or guardian, where necessary.
• Protect the security or integrity of our Website, if necessary.
• Send out notifications and/or newsletters and/or marketing communication- including personalized advertising and/or requests regarding Yookidoo® brand & products, events or other promotional purposes, if you have opted to receive such communications. You may opt-out of receiving such promotional information at any time by following the 'unsubscribe' link on any promotional material sent to you.
• To understand shopping needs and preferences.
• Better understanding of the behavior of our Website users, for making improvements according to our marketing and research goals.
• To perform other functions as described at the time of collection, with your consent, or as further described in this Privacy Policy.

We may also share personal information with third parties for the following purposes:

• Provide us with services related to the purposes listed above, such as website hosting, professional services (including information technology services and related infrastructure), to facilitate creation of user accounts, customer service, consumer service request, launching marketing campaigns and personalized advertising, monitor website trafficking , operation of the Website & related services. In such cases, the information will be shared for the purpose stated and not for independent use by the service provider. For example, the Website is hosted by Shopify. You acknowledge and agree that your use of the Website may include having your personal information transferred and stored by Shopify, pursuant to their privacy policy, which is available at https://www.shopify.com./legal/privacy.
• For online payments we use the payment services of Shopify and PayPal. We do not process, record or maintain your credit card or bank account information and we will share transaction data with our payment services providers only to the extent necessary for the purposes of processing your payments, refunding such payments and dealing with complaints and queries relating to such payments and refunds.
• Actual or potential corporate reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of Our business, assets or stock.
• Any constitutional purposes such as competent law enforcement body, regulatory, government agency, court or other third party where we believe disclosure is necessary: (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, (iii) to protect your vital interests or those of any other person.
• Any other entity with your consent to the disclosure.

Notwithstanding the above, Longtail reserves the right to use anonymous data for any purpose and disclose anonymous data to third parties in our sole discretion.

How we collect information

We use different methods to collect information from and about you.

You may directly give Us personal information when you create an account on the Website, purchase Our products, subscribe to emails or newsletters, request information or send queries, enter a competition, promotion or give Us feedback.

We use cookies.  A "cookie" is a small data file that is placed by your browser on your computer or mobile device when you visit a website. Cookies can be used for many purposes, including to make a website work, or to work more efficiently, as well as for providing reporting information and improving a user's experience. You can accept or decline cookies. You can also prevent the setting of cookies by adjusting the settings on your browser (see your browser’s Help menu for more information). Additionally, most advertising networks offer you a way to opt out of targeted advertising. Please be aware that disabling cookies may affect the functionality and features of the Website and many other websites that you visit. Therefore, it is recommended that you do not disable cookies.

Cookies are not the only way to recognize or track visitors to a website. We may use other technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). Web Beacons are tiny graphic files that contain a unique identifier on a website and on emails, in order to deliver or communicate with cookies, to monitor traffic behavior as well as measuring the effectiveness of a website and advertising. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning. We may also use Embedded scripts, which are programming codes designed to collect information about your interaction with the Website, such as the links you click. The code is temporarily downloaded  onto your device from our web server or a third-party service provider, and is active only while you are connected to the Website.

Legal Basis for Processing Personal Information

Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which it is collected.

We will, however, normally collect personal information from you only in the following cases: (i) where we need the personal information to carry out a contract with you, for example when you purchase our products; (ii) where the processing is in our legitimate interest and not overridden by your rights, for example to connect our marketing to you; or (iii) where we have your consent to do so. In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.

If we collect and use your personal information in reliance on our legitimate interests (or those of any third party), these interests will generally relate to: operating Our platform and communicating with you as necessary to provide Our services to you, responding to your queries, improving our Website, undertaking marketing or for the purposes of detecting or preventing illegal activities. We may have other legitimate interests and if appropriate We will clarify at the time what those legitimate interests are.

Social Network Access

If you sign in or link to the Website through any social networking service, such as Facebook, Instagram, You Tube, and other services, any information you supply (or have supplied) to Us becomes subject to the Privacy Notice of that social network/service. We do not control and are not responsible for the privacy practices of such networks or services. For further information, please consult the privacy notice of such networks/services.

Data retention

We retain personal information which we collect from you where we have an ongoing legitimate business need to do so. For example, to allow you to purchase products on the Website, to retain your information for future marketing purposes or to comply with applicable legal, tax or accounting requirements. When we have no ongoing legitimate business need to process your personal information, We will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then We will make our best effort to securely store your personal information and isolate it from any further processing until deletion is possible.

Third Parties

This Website contracts with third-party providers to perform certain functions on behalf of the Website and enhance the service We offer. These third-parties may have access to personal and non-personal information as described in this Privacy Policy, to the extent necessary to permit them to assist Us in performing the functions set forth herein and hereunder. Please be aware, however, that these third-party providers may place cookies in the browsers of visitors to the Website or use similar tracking technologies (such as advertising IDs in environment that does not support cookies) and may send their own cookies to the visitor’s cookie file.

 The Website may contain links to other websites. Please be aware that when you click on a link to any other website or location, you will leave the Website and go to another website and another entity may collect personal information from you. The privacy policies of these other websites may differ significantly from this Privacy Policy. We are not responsible for the content of those websites or the privacy practices of those other websites or websites that they, in turn, may link to. We also cannot guarantee the security of any information that may be collected there. You are advised to always read the privacy notice of a linked website, before disclosing any information on such website.

Date Protection Rights

Your personal information may be transferred to and processed in countries other than the country in which you are resident. These countries may have data protection laws that differ from the laws of your home country. Specifically, Fastly.com hosts our Website servers, which may be hosted in different countries depending on the website you use. Longtail, its distribution partners and third-party service providers also operate around the world. This means that when we collect your personal information, we may process it in various countries. However, we have taken safeguards to require that your personal information will remain protected in accordance with this Privacy Policy. Notwithstanding the above, your use of this Website or submission of any personal information constitutes your consent for transferring personal information outside of your home country.

If you are a resident of the European Economic Area, or in certain other situations, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated or deleted. If you would like to exercise this right, please contact us through the contact information below. Please be aware that it may not be reasonably possible to remove each and every record of information you have provided us. The need to back-up systems to protect information from inadvertent loss means that copies may exist in forms that are difficult for Us to locate or access.

Do Not Track

Please be aware that currently we do not alter Our Website’s information collection and use practices when we see a Do Not Track signal from your browser.

California Residents- Your California Privacy Policy

If you are a resident of California, please note that the California Civil Code Section 1798.83 permits California residents to request certain information regarding disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please direct your e-mail request to the contact information set forth below and indicate “Your California Privacy Rights” in the subject field of your e-mail. Please also include your name, street address, city, state and ZIP code. Please note that we are only required to respond to your request once during the course of any calendar year.

Security

Protecting the security of your information is important to us. We use reasonable precautions to protect our users' personal information and to store it securely. Sensitive information that is transmitted to Us online is encrypted and is transmitted to Us securely. In addition, access to all our users' information, not just the sensitive information mentioned above, is restricted. Only employees who need the information to perform a specific job are granted access to personal identifiable information. The servers on which We store personally identifiable information are kept in a secure environment. However, you should recognize there is always some risk involved in transmission of information over the internet or in a method of electronic storage. Your use of Our Website and provision of your information is at your own risk.

Children

The Website is a general audience site that is not designed nor intended to collect personal information from visitors who are under the age of 16 or applicable age if different in a particular jurisdiction. Visitors who are under the age of 16 should not provide information to the Website without the consent of their parents.  We do not knowingly collect any personal identifiable information from children under the age of 16. If it occurs that we have obtained any personal identifiable information about a child under age 16, we will delete that information. If you believe that we might have any information from or of a child under 16, please contact us here

We encourage parents to supervise the online activities of their children and consider the use of parental control tools available from online services and software providers, that help provide a child-friendly web environment.

Disclaimer

Other than as stated in this Privacy Policy, Longtail will endeavor not to release your personal information to unknown or unaffiliated third parties. We do not sell, rent or trade your personal information to third parties for promotional purposes. However we may disclose your personal information if we are required by law or if we in good faith believe that such action is necessary to: (i) comply with the law or with legal process, including with court orders or subpoenas; (ii) protect and defend Our rights and intellectual property; (iii) protect against misuse or unauthorized use of Our Website; (iv) protect the personal safety of our users or the public. For example, if you provide false information or attempt to pose as someone else, information about you may be disclosed as part of any investigation into your actions.

Contact Us

If you have any questions, comments or concerns about this Privacy Policy or our use of your personal information, please contact us by sending an email here